1. Who will be your target audience?
We decided to aim our music video & song at female teenagers, the teenagers age will probably range from about 14-17 as we think any younger than 14 the girls will probably not understand the idea of the video and the song as it is about crime and we also think that the song is not something that 18+ girls would listen to, even though they would be able to understand the messages behind them.
2. What genre of music is your chosen track?
The genre of our music is pop, which is very popular with most people. It is easy to attract people to this type of music although there are some people that dislike the pop scene.
3. What conventions does this style of music use in its videos?
The fact that it is a pop song we had to add the usual conventions of then genre into our video. When you think of pop people who usually see 'cheesy' but we didn't want cheesy in our video so we missed out that convention. Every pop video usually has a singer performing the song and a narrative side to it, and i feel that our video shows both. We didn't want to throw the usual conventions into the video such as constant costume changing, we didn't add this element into the video as we wanted to show the audiece that these two girls where living their normal day lives and in a normal day you don't have constant costume changes.
4. What type of music video will you film?
This will be a narrative and performance based music video therefore a combination. Our biggest focus though will be on the narrative side. We have decided on this for many reasons. The first being the fact that the song itself has a faint storyline to it therefore we are aiming to show this to the audience. The theme being very dark, we felt that to do an abstract piece it would not work as well. The way that we are choosing to show the narrative side is through two different stories about two different girls, one rich and the other poor. Therefore this itself will use two different actors. We will include the performance aspect through the third actress performing in the background of the storylines. The storyline being our main concern we felt it more important to emphasize this as oppose to focusing solely on the singer.
5. Describe the characters in your music video.
There are 2 main characters in our music video, the singer, a mugger, and 3 news reporters. The 2 main characters are both females with very different lifestyles.
6. Where will you film your music video (use more than 1 location and NOT the school and woods)
To film our video we did not want to stay in our local homeplace (Brentwood), so we decided to shoot most of our video in different places in London, such as Marbal Arch, St Pauls Cathedral & Traffalgar Square. We also used quite a lot of places in Harold Wood, such as corridors in flats and alleyways in the street.
7. What type of media institution will show your video?
Although this is a sadder song it still has aspects of pop/rock in it therefore it would be shown on music channels like MTV, Smash Hits, TMF, The Box. These channels are what our target audiences are most likely to watch so this will allow us to address them directly. Other forms of media institutes that will show our video would be on websites online including the bands own website
8. How do media technologies affect the consumption of music videos?
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